What’s the difference between SEO and SEM?

SEO focuses on improving your website’s organic search results, while SEM includes paid advertising to gain immediate visibility on search engines.

While you don’t pay for clicks like in SEM, SEO requires investment in content creation, optimization, and sometimes expert services.

Can I use both SEO and SEM together?

Yes, combining both can offer immediate visibility through SEM and long-term sustainability through SEO.